Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print or ...

Over the years, there has been no shortage of discourse on the role of humor in advertising, with industry legends and self-proclaimed funnymen alike frequently rhapsodizing about its importance. In ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

Variety has returned for the second annual Executive Interview Studio, presented by Canva. Top CMOs and senior marketing executives participated in the studio and attended the festival. The Studio ...

Humour in advertising operates across a spectrum of strategic approaches, from benign incongruity and wordplay to more aggressive or dark modes of comedy. Central to many campaigns is the use of ...

I recently had the privilege of presenting a paper at the 2024 conference of the International Society of Humor Studies. It was during that meeting that I had the idea of interviewing leading experts ...