The quintessential IKEA shopping experience features a long and winding path from one section to the next until shoppers finally reach the check-out (and cafeteria that serves its signature Swedish ...

IKEA is testing two new store designs that rip up the blueprint of its signature maze-like showrooms, as the retailer explores how to keep physical locations relevant in the age of e-commerce. Ingka ...

Alan Penn, director of the Virtual Reality Centre for the Built Environment at University College London, concludes Ikea confuses their customers “into submission by designing their stores like a maze ...

IKEA has announced plans to scrap their trademark maze-style shop layout. The Swedish homeware giant are set to open new, smaller stores without the well known love-it-or-hate-it set up. Article ...

Shopping for furniture doesn't have to be boring, especially if you know about this delicious hack that can be had in the ...

Swedish homeware giant Ikea is set to bin it's trademark maze-style shop layout. Plans for new, smaller stores without the brand's well known love-it-or-hate-it set-up were announced yesterday. Three ...