Research continues to indicate how imperative it is for us to start protecting our memory earlier in life. But when it comes to implicit vs. explicit memory, what’s the difference? Why are they ...

Memory is the way your brain takes in and stores information so you can use it later on. Memories define who you are in a lot of ways. They help you recall things like important dates, facts, and even ...

A study published today in the journal Science Advances found that mundane memories get extra sticking power in the brain if ...

Memory actually takes many different forms. We know that when we store a memory, we are storing information. But, what that information is and how long we retain it determines what type of memory it ...

Citations: Lee, Angela Y.. 2002. Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice. Journal of Marketing Research. (4)440-454.

Tennis legend Arthur Ashe said famously, “There is a syndrome in sports called ‘paralysis by analysis.’” A new study from University of California Santa Barbara was published on August 7, 2013 in the ...

For decades, psychologists and neuroscientists have propagated a dismal picture of the human mind. We are told that far from being rational, most of what we think and do is propelled by irrational ...