Looking for beautifully designed South Asian pieces to add to your wardrobe- right from a local Austin designer? Bhawna Bangari, the founder and owner of BMatchy, joined to tell us more about her ...

Whether shoppers want to purchase traditional Indian clothing for themselves or family members, or a shop owner wants to buy items in bulk to sell in their store, Vikas Chopra likes to make that his ...

Nivi Achanta and Ben Mallory got married on August 25, 2023. Achanta told Insider she struggled to plan a sustainable wedding while honoring Indian customs. The couple wore secondhand outfits, ...

India doesn’t have just one fashion identity. It has many. And two of the biggest influences shaping how we dress, think, and ...

Aisha Rawji’s fashion company KYNAH (pronounced “KYE-NAH”) traces its roots to an unconventional business she observed during her childhood. The model was simple, if a little onerous. Rawji’s mother, ...

When Abijith Varughese, 28, of Kerala, India, started shopping for his wedding outfit, he knew just where to begin — Hicksville. “We’re visiting from India — we heard about this store from our friends ...

You’re invited to your first Indian wedding, and you’re not quite sure what to wear. Dressing for the many vibrant functions of a multi-day Indian celebration can feel overwhelming—especially if ...

Low key entrepreneur Ravi Modi spun a $3.75 billion fortune out of his traditional Indian wear fashion brand Vedant Fashions, amid a rising trend to sport ethnic clothing to special events and as post ...