This ebook, based on the latest ZDNet / TechRepublic special feature, explores how infrastructure around the world is being linked together via sensors, machine learning and analytics. Read now As the ...

Forbes contributors publish independent expert analyses and insights. I explore all things Digital Transformation. This article is more than 6 years old. The short answer to my question is yes, ...

Many businesses already are using IoT data to back up their digital marketing and most of them call it a success. Some companies are so successful with it that they plan to divert resources to the ...

SEATTLE, WA--(Marketwired - Jul 28, 2015) - 2nd Watch has completed a survey of 500 IT and marketing professionals in large and midsize companies regarding the use of big data, Internet of Things (IoT ...

As Gartner's hype cycle concept so eloquently captures, new technologies tend to go through a phase of inflated expectations before diving into the 'trough of disillusionment', which leads to a long ...

Rather than admiring the Internet of Things (IoT) as a phenomenon, marketers should instead think of it as a unique bounty. That’s right, a marketer’s bounty of actionable opportunities. Sounds ...

In this guest post Robin Schmitt (pictured below), Neustar’s general manager for Australia explains how marketers can reap the benefits of the IoT revolution. The rise of social media and increasing ...

Any big technological change makes waves. As marketers, it’s important to be aware of these changes and incorporate them into your overall marketing strategy so you don’t miss the boat and you can ...