Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric concept car called “Type 00.” Subscribe to read this story ad-free Get ...

The Jaguar rebrand has remained controversial since the bubble gum pink Jaguar Type 00 was revealed alongside a cringeworthy new logo and advertisement campaign. The luxury sports brand has decided to ...

Love it or hate it, Jaguar's done a great job of getting people talking about the brand while it reinvents itself. The latest effort in that direction is getting its polarizing Type 00 EV concept onto ...

Jaguar took the covers off its futuristic “Type 00” concept car at Miami Art Week in December 2024, and the world reacted accordingly. The advertising campaign was labelled as a woke PR stunt and the ...

Jaguar finds itself in the most defining phase of its already considerable automotive history. Having been once the marque ...

Jaguar shocked everyone with its rebranding campaign in November 2024, followed by an equally controversial design study that exemplified a dramatic change in direction. The Type 00 concept previewed ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign that promises to reinvent the legendary ...

The C8 Corvette ushered in a new, mid-engined, direction when it launched in 2019, but this rendering illustrates an alternate path for the nameplate.

Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric concept car called "Type 00." The vehicle, pronounced "Type Zero Zero," ...