Despite its heavy price tag and hours-long timeframe, the keratin hair treatment, also referred to as the Brazilian keratin treatment or a Brazilian blowout, has been growing in popularity for its ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." There are so many at-home products for frizz that promise to deliver smooth, silky hair. But nothing ...

If there was a way to have your blowout last for weeks—maybe even months—chances are high that you’d be game to do it. That’s where a keratin hair treatment comes in. As Charlotte Mensah, hairstylist ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. In an ideal world, we'd all naturally have super soft, frizz-free, ...

We updated this article in February 2023 to add more information about each featured product, based on extensive research done by our team. If you’re looking to achieve smoother, sleeker, frizz-free ...

Keratin, a protein that makes up the outer surface of hair, can break down or get damaged, the Cleveland Clinic says. A keratin treatment is a chemical process that can work to restore the hairs outer ...