SALT LAKE CITY -- Once considered by some to be an all- boys club, LEGO Group is trying to appeal to girls with LEGO Friends -- a line of the toys marketed specifically to the fairer sex. LEGO debuted ...

Research found that girls feel confident to engage in all types of creative play, but feel "held back by society’s ingrained gender stereotypes as they grow older" Joelle Goldstein is a Senior News ...

Lego wants to build a new world of children’s play, and it’s starting by tackling the age-old issue of gender bias in toys. The plastic-brick toy giant recently commissioned a sprawling survey on ...

Opinions expressed by Entrepreneur contributors are their own. LEGO, the popular building toy company, announced Sunday that it is launching a “Ready for Girls” campaign after commissioning research ...