The LEGO Group has opened many retail stores in China. [Photo provided to chinadaily.com.cn] BEIJING -- Global toy giant the ...
CHEN YUYU/FOR CHINA DAILY Lego Group is betting on the country's expanding toy market by investing in retail innovation, ...
Since introducing its first China-inspired sets in 2019, LEGO Group has continued to expand its collection, thoughtfully ...
"We continue to bring cutting-edge concepts and world-class experiences here for China," he said, adding that the success of Legoland Shanghai has created a platform that can be replicated in other ...
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