One could be forgiven for thinking ‘iconic' is a word used rather casually today when one comes across things and institutions with a hoary old past. One such brand is Lifebuoy, that strong-smelling, ...

In 1894, Unilever’s co-founder William Lever started selling soap. His purpose was a simple one. It wasn’t to get rich. It was this: to help make cleanliness commonplace and bring hygiene, and thereby ...