A French supermarket's Christmas advert has captured hearts worldwide without using generative AI. The two-and-a-half-minute film, "Unloved," created for Intermarché, tells the story of a lonely wolf ...

While massive global brands like Coca-Cola and McDonald's resort to AI for their Christmas ads, a French supermarket chain has just demonstrated the power and value of human-made animation. Some ...

We don’t just tolerate ads over Christmas, we adore them with their themes of goodwill, love and overcoming adversity. Here are some of the best.

A French supermarket’s Christmas advert is doing something most global brands only dream of: connecting deeply with millions of people around the world, without a single frame of generative AI.