The image of race winners spraying champagne on the podium is one of the most recognizable traditions in Formula 1, a ritual long associated with Moët & Chandon, one of LVMH's flagship brands. But ...

PARIS-Louis Vuitton is deepening its ties with the Monaco Grand Prix by becoming title partner of the Formula 1 race next year. The French luxury brand has designed the trophy travel case for the ...

Louis Vuitton, an Official Partner of Formula 1, created a bespoke Trophy Trunk for the Formula 1 Las Vegas Grand Prix 2025 The Monogram canvas trunk is handmade in Asnières, France, featuring an ...

There are two things I will clearly remember about standing on the track, just before race time, for the 2026 Formula 1 Miami Grand Prix. First, there was the stealth appearance of a B-2 Spirit bomber ...

Marking the pair’s 22nd race as official partners, the 2025 Las Vegas Grand Prix closed out with another Max Verstappen victory, the winner then presented his trophy in a bespoke Louis Vuitton Trophy ...

Two Formula 1 Paddock Club hosts led me and a few other guests to the main track of the Las Vegas Grand Prix for a tour of all 3.8 miles of the loop. It was 5 p.m. or so in Vegas, so it was just then ...