Shohei Ohtani, Yoshinobu Yamamoto, and Roki Sasaki joining the Los Angeles Dodgers has sparked a wild advertising frenzy ...

Major League Baseball teams will have advertising on their helmets during the postseason. MLB said Friday it reached a deal for the postseason ads through 2027 with Strauss, a German apparel company ...

While uniform sponsors have long been prominent in international sports, the American sports landscape has gradually seen more and more ads make their way onto the uniforms. In baseball, jersey sleeve ...

When Major League Baseball introduced its "Baseball Is Something Else" campaign in 2023, it was basically reintroducing the sport to audiences who may have previously been deterred by its rules and ...

The thing about baseball, and it’s always been this way, is that the game itself is so enchanting, riveting and charmingly ridiculous that the people who run it know you’ll keep coming back, no matter ...

The helmets of the every team in the 2024 Major League Baseball playoffs will have a new look. For the first time in the postseason, there will be advertising on the helmets of each team, MLB ...

MLB's new ad campaign capitalizes on the recent Japan series between the Dodgers and the Cubs. With Opening Day for the 2025 MLB regular season kicking off on Thursday, the league continues to lean ...