Pandemic-induced emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how ...

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Effectively implementing real agile marketing should get your team beyond being order-takers to becoming real drivers of ...

With over 30 years in the industry, I have seen a number of marketing strategies come and go. Some stick, others fade, but they all reflect the generation of adults at the time of their creation. Now ...

Easy ways to boost visits and impressions using built-in marketing and SEO tools in your website builder. Get actionable strategies to start attracting more traffic now.

Have you ever run across a company that seems to have a very sporadic online presence? A lot of times there might be large gaps of time between posting content. Not only that, but when they do post, ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

HoldCo Bros are back! In this episode, @NikonomicsPodcast and I are diving into marketing with a look at the "OG" internet ...

Reaching multiple generations doesn’t have to be a challenge. Learn how to craft a unified, data-driven marketing strategy that combines personalization, multi-channel reach and timeless techniques to ...

In this week’s episode of the B2B Marketing Podcast, we spoke to Benefex about their joint Gold win for ‘B2B Marketing team of the year’ at our 2024 B2B Marketing Awards. We sat down with Sally Winter ...

Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, no cohort may be as valuable to reach as Gen Alpha, ...

Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.