Marketing managers or officers are focused mainly on the practical application and management of an organization's marketing operations. For marketing managers to be efficient and effective in ...

What is the career path for marketing operations professionals? Some think it’s a GTM Engineer. But Mike Rizzo thinks it’s something bigger and more important: GTM Product Manager. Rizzo argues that ...

But there's more to the content puzzle than just the writing—though no one is going to read a blog or other content that is boring, dry, or otherwise bad. The ability to write great content is a ...

It wasn't always obvious that marketing operations would become such a central part of B2B marketing. When businesses first started adopting the practice, a lot of people thought it was little more ...