What is Indiana's mascot? What to know about "Hoover the Bison," Indiana's brand-new mascot debuted in 2025.

Ever since Pop-Tarts started sponsoring the college football bowl game in 2023, the Pop-Tarts Bowl has become a viral sensation thanks to the introduction of the Edible Mascot — an anthropomorphic ...

Here is more on why the University of Indiana's mascot is a bison.

It's the most wonderful time of the year, as college football's bowl season is well underway. One of the most intriguing bowl games in the lineup kicking off over the next couple of weeks is the ...

Ryan McGee looks back at the wild antics, star turns and emotional times that make the postseason special.

Design, identity, marketing, and storytelling ...

From the Miami Hurricanes entering the field through smoke to Traveler, the live horse mascot of the USC Trojans, galloping the sidelines in Los Angeles, college football provides its fans with an ...

Ross Ramsey enjoys spending time with fellow alums at Michigan State football tailgates. These aren’t just any old former Spartans, though. They were Sparty himself – something few knew when Ramsey ...