better conversion rates, and stronger brand loyalty. However, achieving this unified perspective presents challenges. Data ...

When you track the right metrics, you're able to fine-tune your approach, prioritize the right leads and invest in strategies ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical ...

Shashi Sinha, CEO, IPG Mediabrands India, engaged in an insightful chat with e4m Editor Tasmayee Laha Roy on a balanced media ...

2024 /PRNewswire/ -- ScioSense today launched a two-channel time-to-digital converter (TDC) which offers the very high time ...

Report explores critical methodological challenges facing big-data TV measurement solutions and identifies potential ...

Proposition 36, one of six state measures approved by voters, promises increased punishments for theft and drug offenses.

The Centers for Medicare & Medicaid Services (CMS) on Nov. 1, 2024, released the calendar year (CY) 2025 Revisions to Payment Policies under ...

Brightcove launches Marketing Insights, a solution to help marketers optimize their content strategies and campaigns with in-depth video insights.

Reddit (RDDT) announced a preferred partnership with InMarket, a provider of real-time marketing and measurement. Utilizing InMarket’s ...

Results will be coming in shortly for California's Prop 33, a pivotal measure on the November ballot that could reshape rent ...