Ulta Beauty is the latest retailer to jump on the Mini Brands train — a surprise set of teeny tiny toys that look just like real products. The company who makes it is called ZURU, which has partnered ...

Mini is in. My daughter is obsessed with everything smaller-than-life, mini skincare products, mini versions of her favorite games, and mini toys. The success of Mini Brands, a company specializing in ...

Ulta Beauty is raising some eyebrows and concerns with its viral Mini Brands collection, which raises the question of whether makeup and beauty brands should be targeting young children as potential ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. This collection contains 68 replicas of popular beauty brands, ...