Is Facebook opening a privacy can of worms with ads targeted by app use? As Facebook continues to ramp up its mobile advertising strategy, it is reportedly readying a new offering that will enable ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

The swell of smartphones and the growing hoards of people accessing the Internet from them should be ignored at the savvy marketer’s peril. Gone are the days when mobile marketing was only about push ...

Editor’s Note: This article is an excerpt from one of Mobile Marketer’s recent online postings. Mobile Marketer’s daily newsletter provides news on mobile marketing, media and commerce. Sears would ...

Mobile marketer EZ Texting has filed a lawsuit against T-Mobile USA, after the mobile carrier began blocking its subscribers from exchanging text messages with EZ Texting customers. The lawsuit, filed ...

Beacon networks Mobiquity and InMarket continue to experience growth as marketers increasingly leverage beacons? ability to precisely target location-based mobile offers and messaging to consumers.

Clorox exec says precision targeting, collapse of funnel are key trends NEW YORK – A Clorox executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 reported that the company is building ...

Little over a year since the firm paid out for ad network Mobclix, mobile marketing firm Velti has acquired Mobile Interactive Group (MIG) for a total of $59 million. Velti claims the move - which ...

Greg Shuey is the Chief Scientist for Stryde, a content optimization and promotion agency located in Salt Lake City, Utah. Greg loves to strategize and execute digital marketing campaigns that drive ...