Big media brands latch onto mobile advertising while cell phone operators are more cautious. Is tension between the two inevitable? Marguerite Reardon started as a CNET News reporter in 2004, covering ...

To standardize key metrics for the mobile interactive industry for the first time ever, the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) have released “Mobile Web ...

One more piece of the overall standardization puzzle has been found. It’s the mobile industry’s commitment to marketers and advertisers to create a transparent and consistent business environment for ...

After a brief respite, it was another big week for mobile platforms, with a bold move from Apple to block ads on the mobile Web while Twitter extended its messaging capabilities in an attempt to hold ...

The MMA has released Mobile Web Advertising Measurement Guidelines for the US, but what direction are B2B marketers’ mobile strategies heading this side of the pond? Maxine-Laurie Marshall ...

After ten years of over-hype, Eric Schmidt says, the mobile web is about to take off--and so is mobile web advertising. "It's the recreation of the Internet, it's the recreation of the PC (personal ...

As the mobile and tablet market and sales has performed better than the PC market in the past year, the near future as predicted by Eric Schmidt saying that everyone will own a smartphone is becoming ...

The Interactive Advertising Bureau and Mobile Marketing Association (MMA) on Thursday issued final measurement guidelines for mobile application and mobile Web advertising in conjunction with the ...

Fox News, the A&E Network, the Bio Channel, the History Channel and The Hollywood Reporter have joined the Nokia Media Network. The Nokia Media Network is an advertising network that provides brands ...

Carriers and ISPs will soon face a do-or-die moment for their mobile Internet revenue streams, as increased competition and open networks take away their ability to tightly control what users download ...

Verizon Wireless, among the nation's most widely advertised brands, is poised to become the advertising medium itself. Beginning early next year, Verizon Wireless will allow placement of banner ...