Sainsbury's is understood to be planning to feature an animated version of Mog the Forgetful Cat, from the Judith Kerr children's book, in its Christmas advertising.
In Marketing’s poll of the best-liked Christmas retail commercials, Mog has come out on top, beating John Lewis and Aldi into second and third place respectively – although it scores surprisingly ...
Sainsbury's has unveiled its Christmas ad, which features a CGI version of Mog the cat, the character from the popular children's book series penned by author Judith Kerr.
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