The best active sneaker campaign for an NBA player is what adidas is doing with Anthony Edwards. While they’ve taken their ...

The short also features brand ambassadors Robert Brooksy and Toby McLellan, with Nick Griffiths as director and Kevin Cummins behind the lens for associated campaign photography.

Adidas is the first retailer to utilize a new contextual commerce solution from Teads to offer tailored product ads to customers online.

adidas has an accrual ratio of -0.27 for the year to September 2024. That indicates that its free cash flow quite significantly exceeded its statutory profit. Indeed, in the last twelve months it ...

New tracksuits, tees, and accessories blend 70s-80s nostalgia with modern flair. Mumbai: In an exciting collaboration, Adidas ...

Rounding out the release comes the C.P. Company x adidas Helvellyn Spezial, which embodies a different energy than the rest ...

Mumbai: Adidas and Manchester United introduce an all-new adicolor collection, blending retro aesthetics with modern comfort.

More than 20 client brands have expanded their spending in women's sports vis a vis the new marketplace, including Adidas, ...

The question now is no longer how quickly can the German company recover but how long can it keep up the momentum ...

Anthony Edwards and adidas turned heads with a Halloween ad playfully shading Shaq, spotlighting Edwards rise and the new AE1 ...

The “Heartless” rapper was dropped from the German brand after going on a series of antisemitic rants in October 2022.