Chelsea’s lack of a long-term shirt sponsor is a calculated risk. Will it pay off?

Chelsea last had a long-term front-of-shirt sponsor in May 2023, but those inside the club insist there is logic behind not signing a deal ...
Yahoo! Sports

BBC Sport provide major update on Chelsea’s shirt sponsorship situation

Chelsea are advancing in talks for a front shirt of sponsor, whilst they are in the closing stages of agreeing a multi-year sleeve sponsor according to reports. The Blues have now entered three ...

Why Chelsea STILL don't have a front-of-shirt sponsor despite ongoing talks with 'multiple parties'

The reason behind Chelsea's continued lack of a front-of-shirt sponsor has been revealed, with the Blues still playing in ...
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We asked AI to design the new 2026/27 Chelsea home kit - and it's truly melted our brains

AI spat out a Marmite for the reigning world champions As you’re reading this right now there will be children (and maybe even a few adults) either dreaming of ripping open the new Chelsea shirt ...