New 883cc model to be priced around $10k Harley-Davidson announced it is bringing back its traditional Sportster, returning ...

Harley-Davidson unveils a new strategy focusing on affordable bikes and dealer network to boost sales and profits amid market ...

Harley-Davidson's "Back to Bricks" plan yields its first new model, and it's one the Harley faithful will definitely approve ...

Harley-Davidson is set to introduce affordable models including a 440 cc global model and a new Sportster in a bid to ...

Harley-Davidson has teased two new entry-level models. Besides the new Sprint, the company also plans to bring back the ...

Add Yahoo as a preferred source to see more of our stories on Google. Harley-Davidson kicked off its 2026 lineup reveal with a mix of familiar favorites and new trims, rolling out the first wave of ...

Harley-Davidson is introducing the Sprint model this year and bringing back the Sportster model in 2027 to attract younger customers to dealerships.

The motorcycle company’s new chief executive, Artie Starrs, hopes to increase sales with lower-priced bikes.

Harley-Davidson outlined a new strategy focused on lower-priced motorcycles in the company's latest turnaround plan.

Harley-Davidson outlined a ​new strategy on Tuesday focused on lower-priced motorcycles ​and its dealer network to help shore ...