Add Yahoo as a preferred source to see more of our stories on Google. CHARLOTTE, N.C. (AP) — The U.S. Women's Open, already the largest purse in women's golf, is getting a boost to $12 million under a ...

Alternative investment giant Blue Owl Capital thinks it can maximize its TV exposure at a bargain price with a new marketing strategy: backing the underdogs in marquee tennis matches. The most ...

When the U.S. Open begins on Aug. 29, the tennis tournament will have a new automotive sponsor. Cadillac has inked a multiyear deal with the U.S. Tennis Association, with plans to use the New York ...

Joel Dahmen found a unique way to ask for a sponsor exemption into the WM Phoenix Open. The People's Open is known for its rowdiness, especially on the famed stadium hole, the par-3 16th. Dahmen added ...

For the second consecutive year, Moderna is participating as a sponsor at the U.S. Open. Starting Monday morning, the biopharma company is airing a 30-second spot on ESPN as a continuation of its Here ...

Car maker Lexus has signed on as title sponsor for the region’s largest surfing contests, the US Open of Surfing held in Huntington Beach in August and the World Surf League Finals to be held just ...

PORTRUSH, Northern Ireland — Rickie Fowler has received a healthy dose of criticism for the allotment of sponsor exemptions he’s received this season. And it is one of those invites that has Fowler in ...

Tom Kim will play the Genesis Scottish Open as a sponsor exemption after he mistakenly missed the deadline to sign up for the event. Kim said Wednesday from The Renaissance Club that he never intended ...