The Trade Desk news is noteworthy for tackling one particularly thorny digital marketing issue — ad fraud — head on and in a more proactive way than others like Google, which recently moved to refund ...

White Ops and The Trade Desk have announced a new deal which aims to prevent malvertising and fraudulent ads from causing businesses losses in revenue. On Thursday, the companies said the "landmark" ...

With some of the internet’s largest media owners issuing refunds for fraudulent traffic, The Trade Desk and White Ops have entered a pact that will see the pair identify fraudulent traffic before it ...