Pandora is acquiring San Mateo, Calif.-based digital audio ad tech startup Adswizz for $145 million in cash and stock, the company announced Wednesday. After the acquisition, Adswizz will continue to ...

Pandora will launch in-stream programmatic audio ads later next year, although no timeline has been specified. “We’re really excited about where programmatic goes in 2017,” Pandora Chief Revenue ...

Call it fashionably late: Pandora has finally showed up to the programmatic audio party. The digital audio platform said Tuesday buyers can now purchase its audio inventory programmatically through a ...

A global leader in digital audio ad technology has just been gobbled up by an audio streaming giant in need of a revenue jolt. In a pre-dawn announcement, Oakland, Calif.-based Pandora revealed that ...

Streaming music provider Pandora has launched an in-house audio consultancy called Studio Resonate, according to a company press release. The unit will work with brands on their audio marketing ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Music streaming company Pandora made a rare ...

There are plenty of options to support advertisers in post-campaign analysis, but few that provide support prior or during the campaign. Pandora on Tuesday will launch audience measurement tools to ...

OAKLAND, Calif.--(BUSINESS WIRE)--Pandora (NYSE:P), the largest streaming music service in the U.S., today announced that its audio inventory is now generally available for programmatic buying, giving ...

The Internet radio service, which once cited user unhappiness in abandoning the use of audio advertising, is now occasionally playing 15-second ads between songs. CNET contributor Don Reisinger is a ...

Pioneer have outed their latest high-end in-dash navigation system, and it has brought along mobile Pandora access too. The Pioneer AVIC-Z120BT has a 7-inch WVGA touchscreen, 3D graphics accelerator, ...

Pandora this morning announced it has closed on its acquisition of AdsWizz, the digital audio ad technology company whose products will be used to upgrade the streaming service’s own ad tech ...