Paramount is introducing guaranteed, live programming ad placements during premium live sports events, starting January 24, ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

UFC's historic Paramount+ debut draws 4.96M live viewers, setting records for exclusive streaming events and largest UFC audience in a decade.

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

The UFC’s heavily promoted debut on Paramount+ delivered an average minute audience of 4.96M viewers on Saturday night, per ...

The numbers are in for UFC's debut on Paramount+. Two months ago, the UFC announced they had struck a 7-year deal with Paramount+ that would eliminate ...

EXCLUSIVE: Paramount is jumping for joy for its latest live sports deal. The company has acquired distribution rights to Varsity Spirit’s Pro Cheer League, the world’s first professional competitive ...

Paramount’s $7.7 billion media rights deal with the UFC will kick off with their first live event in 2026. UFC 324, the first of 13 marquee numbered events, is set to stream Jan. 24 on Paramount+. UFC ...