Google has agreed to pay $100 million to settle claims that it overcharged some pay-per-click advertisers by allegedly failing to honor their requests to limit ads geographically, and allegedly ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

One of the most significant concerns about the rise of generative AI has been its potential to decouple the relationship between content creators and content consumers. Rather than using a search ...

Managing a company and trying to stay ahead of your competitors is not a mean feat. Adding Facebook campaigns, Google Ads, and PPC to this plate can be overwhelming. But here’s the thing. Hiring an ...

Cloudflare is now experimenting with tools that will allow content creators to charge a fee to AI crawlers to scrape their websites. In a blog Tuesday, Cloudflare explained that its "pay-per-crawl" ...