This is a guest blog entry by Kyle Thomas, V.P. of Research at TipTap Lab and Ph.D. candidate, Psychology at Harvard University. While researchers can determine, quite easily, consumer behaviors from ...

A commonly heard refrain in everyday life is, “That’s just the way I am,” or “It’s just my personality. I can’t change.” While it is true that personality traits are deeply ingrained, the refusal to ...

A person can display behavior that seeks positive or negative attention. Both children and adults may display attention-seeking behavior. Attention-seeking behavior can appear as acting out, excessive ...

Today’s Nigerians are more informed, connected, and value-conscious than ever before. These shifts are driven by increased digital access, evolving lifestyles, and a renewed emphasis on local culture.