True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and ...

When users study how machines respond to human questions, they often find something both ordinary and unsettling. The answers ...

Alphabet Inc.'s valuation continues to surge to new all-time highs, underpinned by consistent execution across its AI roadmap ...

A key advantage of AI is its ability to support personalized journeys for attendees from start to finish: • Before the event, ...

The workplace is irrevocably altered. Employees who enjoy the comfort of working from home want to stay there. According to the Pew Research Center, 64% of Americans working from home in 2022 found ...

For the CEO, emotional intelligence is not optional; it is the difference between a customer who feels valued and one who ...

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

Nearly every music streaming platform increasingly relies on artificial intelligence-driven algorithms. School of Media Arts and Studies Director Josh Antonuccio discusses AI's role in the age of ...

Personalization should be built around developing empathy. It’s about understanding your customers. I recently took part in a panel discussion on personalization in the retail industry. The panel ...

Customers want personalization done right. Our survey consistently shows that more than 80 percent of customers want companies to use their personal data to make their experience better. But it also ...

Shannon Rosic and Pave's Wes Caywood discuss why most portfolio personalization fails and how automation delivers real client ...

Dynamic odds personalization shows how sportsbooks adjust markets and timing, affecting the betting experience without necessarily changing headline odds.