While Roblox has become a go-to for brands that want to connect with younger consumers, Ikea is taking a fresh approach and focusing on potential employees. The activation is part of a larger push ...

Your prayers have been answered. A fully functional virtual IKEA - yes the Swedish flat-pack furniture shop - opens in Roblox today, with ten people having earned the jobs that were on offer to work ...

In an era where traditional career paths are evolving and the gig economy is booming, Roblox has emerged as an unexpected platform fostering a new generation of digital entrepreneurs. Roblox's ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Ikea is taking the idea of remote work to the virtual ...