Japanese artist Harukiru repurposes packaging from used products that would otherwise end up in a trash bin to create ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

In a national study in 2018, 72 percent of consumers said a product’s packaging influences whether they buy. Packaging is the first interaction between a potential buyer and the product, even before ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Your products and product designs are the life blood of your business. However, many companies don’t think about protecting their creative product designs, and product packaging with intellectual ...

Although plenty of my time is spent seeking out experts to help other entrepreneurs bring their products to market, this time, it’s personal. I’m in the process of another launch, my own this time, ...

International Paper company DS Smith has partnered with navigation systems manufacturer Raymarine to develop new packaging ...

According to the publication "Private Label Buyer," studies show that packaging of products can increase customer satisfaction, increase visibility and set one product apart from its competition. In ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...