Bringing media buying in-house is “chaotic and disruptive” – but totally worth it, says Bayer’s Glenniss Richards.

Why is programmatic media buying so dang complicated? Everyone new to the advertising industry asks this question. Eventually, most learn to stop worrying and love (or maybe just resign themselves to) ...

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it ...

That reach extends across more than 30,000 top retail locations nationwide, ensuring advertisers can activate campaigns with meaningful in-store impact. “Koddi is committed to transforming commerce ...

While CTV and OTT are the fastest growing programmatic channels, audio and DOOH are also gaining traction in the festive ...

The early years of programmatic media buying targeting healthcare providers were characterized by widespread frustration. While marketers had little difficulty reaching HCPs in their “blue-jean ...

Newly added partners include Samsung, LG Ad Solutions, Hallmark Digital, Vevo, Allen Media Group’s Local Now, Future Today’s ...

The 2025 AdExchanger Awards recognized IQM for these offerings, as well as their unique innovations that deliver results to ...

The effective reach of ad buys on DSPs (demand-side platforms) has improved this year -- thanks to a reduction in the amount of MFA (made-for-advertising) sites bought -- but it still represents a ...

Compliant announced an expanded strategic partnership network with Adfidence, the Brand Safety Institute, Fiducia, Nano Interactive, Premion and Scope3, to utilize its Data Integrity Index (DII) as ...

Full disclosure -- the chart shown above represents some apples-to-oranges comparisons, but I combined them to illustrate a bigger, more overarching problem for the advertising and media-buying ...