Algorithms are rewriting the marketing playbook. Nearly 60% of global advertising investments are already influenced by ...

“We were fortunate to have a solid roster to choose from when determining who might be the best fit for our concepts and the Progressive brand.” However, the connection each of these ...

They may set their sights only on establishing progressive brands on online video and podcasting platforms, but continue to speak only to the kind of audiences that already share their tastes and ...

Explains how brands can effect positive change by preventing the reinforcement of negative biases and details some ways in which they can go about it. Advertising has historically had a problem with ...