One of the greatest advancements in the world of at-home hair color has been the variety of options available. The creative potential is endless with the vast number of shades and dyes on the market.

Purple is a beautiful color with a rich history — literally, in fact. The color is often associated with royalty, and has inspired many to try dark purple hair dye and change their look. Whether ...

The 21-year-old's limited-edition Hally Purple Ava-Lanche hair dye is available to shop now Style + Beauty Assistant, PEOPLE It's a big day for Ava Phillippe! The daughter of Reese Witherspoon and ...

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It’s never been easier to embrace your inner unicorn princess, thanks to the help of one magical beauty product — purple hair dye. The best purple hair dyes give you the violet hair of your dreams on ...

If you have brown hair, you probably already know that experimenting with rainbow-bright colors is better left to blondes. After all, unless you’re willing to bleach your hair first (a time-consuming ...