Business owners faced with tough decisions can use one or both of two general approaches to problem solving. The qualitative approach draws on a manager's experience and expertise, which together hone ...

In accounting, assessing research primarily focuses on two main standards for evaluation: quality and validity. Additionally, accounting research also requires some type of qualitative standard to ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

(By Marc Greenspan) In previous columns, we have discussed using qualitative data for prospecting and profiling your station. Is there a right approach to using qualitative data? When should you use ...

Higher Education, Vol. 67, No. 6, Special Issue: Large Class Pedagogy: Opportunities and Challenges of Massification (June 2014), pp. 783-795 (13 pages) Research on teaching from a student learning ...

Evaluating research quality is central to building scientific knowledge, yet social sciences often face challenges due to methodological limits and disciplinary biases in existing tools. A new study ...

In a time of intense societal division, understanding across groups feels frustratingly out of reach. It’s not just differing opinions – we face a deep disconnect in grasping each other’s experiences, ...

(By Marc Greenspan) The previous column talked about evolving from demographic segmentation to qualitative segmentation. It’s a more effective method to zero in on the advertiser’s most likely ...