Reebok - Dominque Wilkins on the Pump Early in the 1990's, legendary art director George Lois steered advertising for Reebok's Pump shoes in a bracingly confrontational direction, getting athletes to ...
The way Reebok president Paul Fireman figured it, the company’s biggest problem came down to one thing: Michael Jordan had gas. It was 1988, and Jordan’s Nike Air sneakers were shipping with a balloon ...
Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.
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