Ever look through a brochure or online configurator and wonder how automakers come up with the names for the paint colors? They research, deliberate and focus-group the heck out of them until they’ve ...

Ram has been clear that a modern, regular-cab SRT-10 revival isn’t in the cards. Market realities in selling a single-cab ...

Stellantis, the company in charge of brands like Jeep, Dodge, Ram, and Chrysler, today announced that it is bringing back the SRT brand and is hard at work ensuring the resurrected marque is staffed ...

Brian is a published author who has been writing professionally for a decade in politics and entertainment, but found his calling covering the automotive industry. His love of cars started at an early ...

This 2013 SRT Viper GTS is rocking an Adrenaline Red over Sepia Laguna leather configuration and has just under 12,000 miles on its 8.4-liter V10 engine. The car was originally acquired by the ...

The guys at SRT have released this image of the new 2013 edition of the Viper donning the car’s trademark stripes. This is the first time we’ve seen the new model with the double stripe pattern, and ...

From the Challenger SRT Demon 170 to the mighty Neon SRT-4 and everything in-between, these are the SRTs we remember most fondly. The SRT (Street and Racing Technology) performance division faded from ...

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