Yesterday in "How NOT To Write a Sales Letter" I deconstructed a fairly awful sales letter intended to convince new homeowners to replace their windows. Here's my rewrite, with numbered annotations: ...

A well-crafted sales letter can be a highly effective small business marketing tool. According to Inc., sending sales letters via direct mail allows cash-strapped small business owners to reach a ...

A well-written pre-approach letter sent to qualified prospects under the right conditions can deliver more sales. Marketplace fact-finding and prospect qualification are essential to identify ...

You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to ...

As promised, I got the permission of the salesperson who wrote the great sales letter I highlighted in my last blog (Best Sales Letter I’ve Seen in a LONG Time!), and here it is. [Thanks to all of you ...

Video sales letters can help your business increase the number of leads or sales you get almost overnight. In the direct mail days, "sales letters" were the ultimate marketing tool to land customers ...