Your website may look just the way you want, but how can you tell if it’s working the way it should? All your marketing efforts really hinge on the performance of ...

In the past few episodes, we’ve discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate ...

Bob Garcia, a Penn State grad and SEO specialist, brings 20+ years of digital marketing expertise, enriched by entrepreneurial insights. As an SEO and marketing expert of more than 20 years, I'm ...

Google's John Mueller said that your SEO is not impacted by the way you implement your analytics software. That is assuming you don't implement it in a way that blocks crawling and indexing, he added.

AI won't build your brand for you — but with the right tools and focus, it can help you scale faster, work smarter and free ...

Google’s Search Advocate John Mueller answers whether Google uses Google Analytics data (like bounce rate and time on site) as well as whether Google uses Chrome browser data for ranking purposes. His ...

Crunching big marketing data? Brush up on tips for merging, analyzing, and visualizing Excel and Google Sheets files to extract key insights. Amid the popularity of generative AI tools, spreadsheets ...

Did you ever see your Google Analytics code, for your website, on someone else's site? It happens for some reason here and there. But if it does, there is no reason to worry that it will impact your ...

As artificial intelligence (AI) becomes more sophisticated, search engine optimization will have to adapt. AI can already analyze data at a rate that humans can’t, so it’s only a matter of time until ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Adogy celebrates its 10th 5-star Google review, reinforcing its reputation as a leading agency in Generative Engine ...