Learning how to apply makeup seems easy enough, but sometimes, beauty basics can be pretty darn baffling. Luckily, eye shadow isn't as intimidating as it seems, and it can totally transform your ...

A good eye-shadow palette is essential for highlighting and defining your eyes, whether you prefer a laid-back wash of color over your lids or you’re experimenting with head-turning cut creases. The ...

As a result of the changes our skin goes through over the years, the eyes can sometimes change shape, fine lines and wrinkles often develop, and brows and lashes may even become more sparse, which can ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Add Yahoo as a preferred source to see more of our stories on Google. As someone with green eyes, I love enhancing my eye colour by reaching for shades that complement green on the colour wheel (more ...

The best eyeshadow palette allows for versatile and flawless makeup for every occasion and all year round. Celebrity makeup artist Allison Kaye says, “It’s fun to collect eyeshadow palettes, and it’s ...

"Snowflake Shadow" is sheer, shimmery, and on everyone's winter makeup mood board. To get the look, all you need is an icy shimmery eyeshadow. I live in Minnesota, and so far this winter it has been ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. The best eye shadow ...