Consider someone who’s perfectly content with their office chair. It’s not ergonomic, it doesn’t have lumbar support, but it works. Then, during a meeting or a visit to a friend’s office, they sit in ...

For many business people, writing poses a challenge, especially when a problem-solution letter is at hand. It might help to think of the task you face as inherently optimistic. Not only are you ...

No matter which business philosophy you prescribe to, the fact remains that in order to get more people to buy whatever you're selling, you need to tap into their problems and provide a solution. When ...

Forbes contributors publish independent expert analyses and insights. Luis E. Romero is an entrepreneur, author and speaker. Reality is, by design, the aggregate result of everything that happens, ...

When we see a problem, we want to stop and immediately fix it. This is easy enough if the fix takes 30 seconds, such as putting something away or adjusting something askew. But what do you do if ...

As the pace of change increases, how can marketers become more adaptable? A popular tech industry maxim can provide a starting point. “Fall in love with the problem, not the solution,” is a common ...

You might think you’re lucky when one of your problems has multiple solutions, and you get to pick and choose, but you’re even luckier when one solution has many problems! This week I stumbled on an ...