J. Brodie Shirey is a Contributor from the United States who currently lives in York, Pennsylvania. He's just a simple man trying to make his way in the universe, but aren’t we all? Brodie is a big ...

In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...

There’s nothing the video game world loves more than a good argument, and the rumored rise in interest in in-game ads on the PlayStation (and maybe Xbox) could be the industry’s next tempest in a ...

Add Yahoo as a preferred source to see more of our stories on Google. On Tuesday, the Variety Entertainment Marketing Visionaries Award, presented by Spotify Advertising, went to Sony Motion Pictures ...

Sony's opening up of its in-game advertising platform will spark a battle among Double Fusion, IGA and AdScape. According to an Advertising Age article, Sony will offer an open platform on the ...

Sony is filing for a patent for a new technology. One that relates not to any specific game, but to how gaming media can be used to influence players. The US Patent and Trademark Office makes all ...

ASIA-PACIFIC Four months after appointing Young & Rubicam Brands as its regional advertising agency, Sony has rolled out a US$4 million integrated push that the electronics giant hopes will rejuvenate ...

In brief: Over the weekend, news circulated that Microsoft is working on a system to let developers embed advertising into free-to-play games. Now it sounds like Sony has similar plans. This could ...

Rockstar Games just revealed the second trailer for its highly anticipated Grand Theft Auto 6, and several references in the new trailer have fans believing Sony does have a marketing deal with the ...

“We’re really excited to be working with Sony across all disciplines and across the region,” said Craig Mapleston, managing director at Iris Singapore. “Sony has always shown a real appetite for ...