The median price for primetime TV spots shows linear’s downward trajectory in the last 10 years, with live sports continuing ...

Ad Age’s TV and Streaming Pricing Chart includes data on which shows are the most expensive for advertisers and just how much ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

A new Google TV ad for a video game serves as an excellent reminder for why the platform should probably stick to content ads instead.

Warner Bros. Discovery's Max serves fewer ads per hour compared to other streaming platforms.

Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

Own a Google TV device and are a fan of its 'apps-only' mode that simplifies the smart TV menu? Then you may be about to see more ads where there were none before. As reported by FlatpanelsHD ...

To mitigate risk and exploit the upside, it’s critical for brands to understand the right - and wrong - ways to approach TV advertising. It’s tempting, especially when cost is a concern ...

In the presidential campaigns’ TV ads down the final stretch, it’s been all about the economy. A majority of ads targeting swing-state voters in the last month have touched on economic issues ...

The tones of those ads, however, have been worlds apart from each other. Using data from AdImpact, a tracking firm, I watched every presidential campaign spot that aired on broadcast TV between ...

AMANDA. A LOT OF MONEY. STACY AND BEN. THIS YEAR, THERE’S BEEN NEARLY $5 MILLION SPENT JUST ON TV ADS FOR STATE HOUSE RACES IN CENTRAL IOWA. AND THAT DOESN’T EVEN INCLUDE RADIO OR DIGITAL ADS ...

Reg Wydeven is a partner with the Appleton-based law firm of McCarty Law LLP. He writes a weekly column for The Post-Crescent ...