Spotify has agreed to acquire podcast advertising and publishing platform Megaphone in a deal that could significantly significantly expand its targeted ad business. By Natalie Jarvey Senior Digital ...

The music streamer, led by CEO Daniel Ek, touts podcasts from the likes of Joe Rogan and Dax Shepard. By Georg Szalai Global Business Editor Music-streaming giant Spotify grew subscribers and total ...

It's more than just a customer acquisition tool, it has the potential to offer expanding revenue streams. Many investors may see Spotify's ad business as a way to offer an on-ramp to the premium ...

If the company can get this right, it could be a game changer. At the Consumer Electronics Show in Las Vegas last week, Spotify unveiled Spotify Podcast Ads, powered by its new Streaming Ad Insertion ...

If there’s one thing that entices music lovers to sign up to Spotify Premium, it’s the seamless ad-free listening. However, a ...

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It's no secret that the global audio streaming company, Spotify (NYSE: SPOT), has made a big push into podcasts in recent years. Whether through its myriad of acquisitions or original and exclusive ...

An icon in the shape of a lightning bolt. Impact Link Spotify announced Tuesday that it is buying podcast advertising and publishing platform Megaphone for $235 million, further expanding its efforts ...

Spotify Technology will stop selling U.S. political advertising in early 2020, following Twitter Inc.’s lead in steering clear of a contentious election cycle. The move will apply to Spotify’s ...

Spotify is going to start using its copious amounts of user data to run targeted ads inside its exclusive podcasts. Targeted advertising remains new ground for podcasts, and the announcement sets ...