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Starbucks is banking on ‘mug hugs’ to get customers to hang around in store longer
As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol coined the phrase on the coffee giant's earnings call this week, which beat Wall Street expectations after it revealed Q1 revenue of $9.
Starbucks makes major change that will delight customers
Starbucks is beloved by millions for its range of choices. If you want a reliable cup of hot coffee, they've got that for you. If you want an iced latte with skim milk and a vanil
Starbucks Just Announced Another New Change—but It’s One Customers Will Actually Like
Now, as the new Coffeehouse Code of Conduct is going into effect nationwide, Starbucks is announcing a new perk for its newly defined customers—and it’s one most people will b
1d
on MSN
Surprise closure of NYC Starbucks sparks pro-union protests as 7 activists end up cuffed and in a latte trouble
The rally began with a “sip-in” protesting Starbucks’ “illegal” move to suddenly close the bustling Park Slope store on ...
14h
on MSN
Starbucks Is Trimming 30% of Its Menu
Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...
EURweb on MSN
6h
Starbucks Tested Panic Buttons for Staff in 5 US Stores
Starbucks introduces panic buttons and conflict de-escalation training to address customer behavior in U.S. stores.
23h
on MSN
Starbucks Earnings and Store Sales Fall, but CEO Upbeat on Turnaround
Quarterly profit and same-store sales declined, but CEO Brian Niccol cited a “positive response” to the chain’s efforts to ...
2d
on MSN
Your Starbucks coffee may soon come with inspirational messages. Read the full memo to store staff.
Starbucks is asking baristas to write messages, names, and even smiley faces by hand on cups in the latest effort to make its ...
1d
Starbucks tested out ‘panic buttons’ in stores to protect baristas against loiterers
Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...
15h
Starbucks CEO calls reversal of open-door policy 'practical," will close stores if needed
Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying ...
FOX 5 New York on MSN
8h
Starbucks cutting 30% of menu items to speed up service
Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer ...
Texas Public Radio
13h
See you latte: Starbucks plans to cut 30% of its menu
Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...
1d
on MSN
Starbucks reports better-than-expected quarterly sales as turnaround efforts begin
Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take ...
13d
on MSN
Starbucks is bringing back a huge conference for its store managers as new CEO Brian Niccol stamps his mark
New CEO Brian Niccol has said since joining the coffee chain in September that he wants Starbucks to refocus on its in-store ...
1d
Starbucks' Niccol aims to tame the chain's mobile order floods
Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...
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