Every Steve Jobs presentation has a hero and a villain. In the iPad presentation, Netbooks played the role of the villain—a problem in need of a solution. Jobs showed a slide with an iPhone on one ...

For more than three decades, Steve Jobs transformed product launches into an art form. His bold vision for media consumption and his rise as the world’s most celebrated corporate storyteller helped ...

Create Twitter-friendly headlines. Apple makes it simple for the media to talk about their products—the company writes the headlines for them. Now, reporters will tell you that they like to come up ...

One of the universal truths in business—and in many other aspects of life—is that Steve Jobs, by virtue of his groundbreaking success with the launch of Apple Computers and the iPhone, achieved the ...