Stick to the rule of three. A Steve Jobs presentation is typically divided into three parts. The Rule of Three is one of most powerful concepts in dramatic writing—how many times have you seen a “two ...

For more than three decades, Steve Jobs transformed product launches into an art form. His bold vision for media consumption and his rise as the world’s most celebrated corporate storyteller helped ...

With those words, Cupertino Council Member Orrin Mahoney greeted Steve Jobs’ presentation to the council about his plans for a new HQ, just a few blocks down the road from the existing one located at ...

Introduce the antagonist. In every classic story, the hero fights the villain. The same holds true for a Steve Jobs presentation. In 1984, the villain was IBM, “Big Blue.” Before Jobs introduced the ...