In visual merchandising, retail window displays are never just decoration. They are a critical tool for shaping brand id ...

TikToker Leah Grace decorated thrift store window displays and shared the results online. A collection of her finished designs was viewed over 620,000 times on the app. Grace used items that had been ...

Lazarus department store was a Columbus institution for nearly 175 years before being absorbed by Macy’s in 2005. Ironically, many Columbus and central Ohio residents associated Lazarus with the ...

If there's anything that could make New York City's Fifth Avenue busier than its usual crowd of tourists, it's the extravagant window displays that emerge for the holidays. Every year, stores begin to ...

Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...

“Take a look in the five and ten, glistening once again, with candy canes and silver lanes aglow.” Holiday window displays have a magical quality about them that can bring a sense of childlike wonder ...

Rike’s department store was known for its decorations and activity around Christmastime. Many Daytonians may remember being enthralled by the animated store windows around the holidays. The iconic ...

The Pittsburgh Downtown Partnership is adding a twist to holiday window displays with a contest this season. “As a retail store, your window displays are one of the most important marketing tools you ...

The mechanically powered holiday scenes that once filled department-store windows in Canada are still humming. Here’s where to find them. By Ian Austen Decades ago in many Canadian cities, Christmas ...

Fashion takes a backseat to goodness in the theme of Bergdorf Goodman’s holiday window displays this year. The #BergdorfGoodness campaign was inspired by the goodness and strong values shown ...